Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to оддха show you how value is generated within a diverse range of enterprise settings From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources to provide the complete introduction for modern courses.  Национальное2010 г Мягкая обложка, 480 стр ISBN 1408017997.